EASYSite Hosting & Design

What is keyword density, and why is it important?

Keyword density is the number of times a particular keyword is used on a web page, in relation to the total number of words on the page. Search engines calculate the keyword density of web pages in order to rank pages according to the search query. To get higher search engine rankings, your web pages must have the optimum keyword density.

What is the optimum keyword density?

The keyword density of your web pages must not be too high or too low. If it’s too low your web pages won’t rank highly for the search query. And if it’s too high, the search engines might penalize your site. Many search engine experts recommend a keyword density of 1% to 7%. This is what we aim for.

How can our Keyword Density help you?

We compare the keyword density of your web pages with the top ranked websites for your keyword(s). We can show you which keywords to add or remove from your pages in order to achieve similar keyword densities as those found in the high-ranking pages.